In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started and a new collectible industry was born. When the first line was introduced, they were unique in design, year-dated and available only for a limited time innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,000 different Keepsakes Ornaments and more than 100 ornament series, groups of ornaments that share a specific theme. The finished Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since the first ones appeared in Hallmark stores in 1973. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments now are made in a wide array of wood, acrylic, porcelain, blown glass, metal and handcrafted formats. But one thing hasn't changed. Their superior craftsmanship and high quality still ensure that Hallmark Keepsake Ornaments will become family heirlooms and cherished collectibles.